Part 2 of Nest 7 uses ValueMap lenses to show the contrast between companies that pursue solely traditional stockholder goals and a company that claims to employ purpose management—Unilever.
In Part 2 we’ll begin by building a simple ValueMap that represents a typical company in the consumer products business. We will move on to develop a ValueMap that depicts how Unilever has been pursuing its approach to purpose management.
So comparing the two ValueMaps, we can see that managing for a purpose the way Unilever is doing is more complex and probably more of a challenge. The question for you to answer, and perhaps to act on, is whether you prefer the likely outcome of such an approach to running a company. And whether you think that if more companies are run in this way, that capitalism will continue to enrich our economies and support the world’s democracies.