Netflix launched by disrupting the retail DVD market with online ordering and mail delivery.  Later, digital technology forced Netflix to adopt an online streaming strategy.  This was a huge opportunity to engage the broad entertainment market for TV, news, concerts, and more, well beyond films.  At the same time, it created a huge change in its competitors and complementors, like Amazon, Hulu, and HBO.  This ValueMap illustrates many Netflix strategic business challenges and their problems and opportunities in the face of digital disruption.